Northern Nevadans Shop Local for "Small Business Saturday"

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RENO, Nev. – For many holiday shoppers, the day after Black Friday is a day to relax. It’s also small business Saturday, a day to show support for local businesses. Today patrons at Soak Nail Salon & Spa had the opportunity to do both.

“I’m getting a pedicure, a little holiday pampering,” Sue Kemp said. “When we’re done here we’re going to have lunch at a local place and then do some shopping at locally-owned businesses like Reno Envy and Junkee. It’s really important to support these local businesses; it helps the local economy and encourages people to start new businesses and new adventures and gives us really cool places to go in town.”

Soak recently opened a new location in South Reno and both shops are offering an array of holiday deals.

“We do gift certificates for stocking stuffers and we have specials on our Facebook page throughout the holiday season,” Sterling Clydesdale of Soak said. “Local business is important because it allows these businesses to stay in business and builds a community. It allows people to meet other people and make friends and we’ve had a lot of support at both locations.”

Reno Envy on Sierra Street was busy all day long.

“Our numbers are really good compared to last year so I’m excited,” said Kelly Burr of Reno Envy. “People are coming out more and more and showing us how much they appreciate what we do and that’s great. When you spend your money locally it stays local and it makes everybody feel like they’re a part of something bigger and if we don’t help each other we’re in big trouble. We need to watch out for one another.”

Over on Kietzke Lane employees at Sierra Aquatics are working to renovate their new expanded location.

“We’re the only major pet show still locally owned here in Reno,” Steve Friede of Sierra Aquatics said. “We have educated employees, we breed a lot of our own animals and a lot come from local breeders. We love this industry and it’s great to be a part of Reno.”

They’re offering deals for all kinds of pet lovers this holiday season.

“It’s the local economy that keeps everyone open so it benefits everyone to eat at local restaurants and shop at local stores,” Friede said. “It keeps everyone going.”