RENO, Nev. (KOLO) When it started in 2005, Cyber Monday ended with less than $500 million in sales. In 2017 that number reached $6.6 billion.
“Cyber Monday has grown over the years,” said Mark Glodowski, owner of Silver and Blue Outfitters. People look forward to it and expect it as consumers.”
Silver and Blue is one local company looking to capitalize on a national shopping day.
“We have different levels where if they spend more they get a larger discount,” Glodowski explained.
A look at the company’s website shows Wolf Pack fans will get deals ranging from 20% off for orders over $50 to 35% off for orders over $200.
Glodowski says the former online-only company still does more than 15% of its business on the internet, and despite the Wolf Pack not being the most well-known team outside Nevada, they still ship all over the country.
Business at Silver and Blue has also been aided by the success of the team that plays across the street. Having won each of its first 6 games and now sitting at number 5 in the country, the Wolf Pack basketball team is likely a bigger boon for business than Cyber Monday could ever be.
“We’ve noticed that people have been asking us about basketball very early this year. Even before the football season kicked off, which we are not used to,” Glodowski remarked.
As for the hottest seller of late: Glodowski says it’s a 1980s style throwback jacket from Starter.