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Truckee Meadows Fire unveils new logo

(KOLO)
Published: Feb. 25, 2020 at 12:12 PM PST
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The Truckee Meadows Fire Protection District has unveiled a new logo.

The Washoe County Board of Fire Commissioners approved the logo at its February 25, 2020 meeting.

Fire Chief Charlie Moore tells us the reason for the change is to clear up confusion with Truckee Fire.

It was a four month process to settle on the new logo which features the Maltese cross and Slide Mountain. It also features a "TM" in gold to show they are the gold standard.

Moore says apparatus decals and some station signage are estimated to cost $9,500.

About the Logo:

TM (Truckee Meadows) is enclosed inside a traditional fire Maltese cross, and includes the established year of the Fire District, 1972; the year 2022 will be the 50th Anniversary of the Fire District. The icon of the logo are the gold letters “TM” representing the brand name of the Fire District, a gold standard that our firefighters and staff work to achieve daily.

The landscape is specific to Washoe County and the Truckee Meadows. The snowcapped mountain in the new design represents Slide Mountain, located in the fire district and seen throughout the region. Few places in the western United States offer the stunning sunrise and sunsets that are experienced in the Truckee Meadows; the gradient sky design represents the western sunset.

A notable change is Truckee Meadows Fire & Rescue. While fighting fires is the most visible and high profile function Truckee Meadows Firefighters perform, the adjective “rescue” serves to raise the awareness of the Truckee Meadows Fire brand. Responding to medical emergencies, auto extrications, water and ice rescues, back country rescues that may include rope rescues, and even animal rescues are just some of the many responses Truckee Meadows firefighters perform every day for Washoe County residents and visitors. The District also places a heavy emphasis on community risk reduction and public education that aligns with fire prevention and mitigating risk to reduce a potential rescue operation.

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