Miss USA contestants tour Northern Nevada

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RENO, NV (KOLO) Preparations were being made Monday ahead of one of the highest-profile events Reno has ever hosted.

“We are extremely proud of our grand theater,” says Christopher Abraham, VP of Marketing at the Grand Sierra Resort. “We have had ESPN boxing here, but I think Miss USA is the highest profile event we have had in the grand theater.”

As the women who are looking to become Miss USA 2019 await this week’s competition, they have been spending the week enjoying what Northern Nevada has to offer.

The contestants have been doing things like visiting Lake Tahoe and Virginia City, climbing the wall at Whitney Peak, and playing bocce ball at the Renaissance Hotel in downtown Reno.

“Millions of people will be watching this program,” says Ben McDonald of the RSCVA. “We are going to see about 3 minutes of video of around the area. We will get a lot of good coverage, not just on social media, but also on the live broadcast.”

McDonald says about 2,000 room nights have been booked for the event – and while that is not a ton, it will showcase northern Nevada to the nation in other ways.

“The TV coverage and the video of that is great. Whether it’s Facebook or Instagram - which is really the number one thing right now,” McDonald adds.

The contestants have a worldwide presence on social media, and many of them have been showing off the Reno Tahoe area.

“The idea is that people see what they like and will make the decision to travel here to Reno Tahoe,” McDonald explains. “We are hoping that the video production will entice people to visit and want to do something that the contestants are partaking in right now.”

The Miss USA final is Thursday night at 5 p.m.

Copyright KOLO-TV 2019