RENO, Nev. (KOLO) -- A Reno-based company is responsible for making all the suction cup mounts for GoPro.
Remi and Clio Vetter capturing their world travels using the GoPro suction cup mount manufactured by Reno based Company, PanaVise
"We started with GoPro when Nicholas made his first camera," said Gary Richter, the acting President for PanaVise. Nicholas Woodman is the CEO of GoPro.
Reno workers once made all the suction cups for the company, but production and assembly of this product has since moved to the company's location in Changzhou, China to lower the cost and increase the speed of mass production.
Production of the PanaVise label suction cups is done in Reno. They're used for other tasks, such as holding cell phones in cars.
PanaVise also makes the mounts that go into all Southwest Airline cockpits to hold the pilots' flight logs and mounts for truckers to hold their electronic logs to.
Suction cups are just a small portion of the company's contribution to consumers. Richter says his company is also the world leader in hobby vices because of a simple formula.
"We deliver (to our customers) more than they expect for their dollar. That's more important to me than the moniker of we're the world leader," Richter said.
He says each device is simple to use and sturdy, and the returns are very low. Only one fourth of one percent come back.
"Each one is examined one by one to make sure we don't repeat the same mistake again," said Richter.
Each vice comes with a lifetime warranty.
"Our product is well-known throughout the world," said the sales manager for PanaVise, James Reynolds.
They're designed to hold woodworking, small circuit boards, or anything else you could think of.
Gary says his vices have appeared in movies such as "Sneakers" with Robert Redford and Sidney Poitier and "Starsky & Hutch".
Production of these vices starts in Los Angeles at Pioneer Diecasters, where molds are filled with hot metal zinc or aluminum to make the parts. Molten metal is injected and cooled. The parts come out and they're ready for shipment to Reno for assembly inside the 58,000-square-foot warehouse at 7540 Colbert Drive.
Inside you'll find 22 employees on the factory floor hard at work. Another 16 people work in the front office for a total of 38 employees. The team is on track to earn $7.2 million in sales in 2018, which is up 15 percent from 2017.
Once the parts arrive from Pioneer Diecasters, they are deburred in a large rock-shaking machine and painted, and one by they're assembled.
First the base is put together. It's an intricate 3D model of several parts. Each one is placed precisely in the right spot before they're all screwed together.
Then the top is put together and tightened and it's finally boxed for your enjoyment at home. This hobby vice sells for $29.99 at Amazon and has a lifetime warranty.
PanaVise assembles 35 different vices at its Reno location.
The company moved to northern Nevada in 1990 to get away from California's tight manufacturing regulations. State law restricted its workers to only three gallons of water-based paint per day, which would have destroyed the business.
Click on the attached links to see all the PanaVise products you can buy.