RENO, Nev. (KOLO) - Interbike owner Emerald Expositions has announced the Interbike trade show will not take place in September 2019 in Reno as had been scheduled. Instead, the company will research "alternative plans for 2020 and beyond, including the opportunity to launch events featuring bicycling and bike-related components within or alongside its various successful, multi-sport trade show franchises."
“The past four years have been difficult for the U.S. bicycle market,” says Darrell Denny, Executive Vice President of Emerald Expositions’ Sports Group. “The substantial increase in tariffs on bike-related imports during 2018, and announced for 2019, is compounding these challenges. As a result, we are rethinking how to best serve the cycling industry and will conduct a review of the possible timing, locations and formats with dealers, brands, distributors, reps, designers and media over the coming months. Our goal is to develop and deliver thoughtful solutions which provide strong returns on investment for all industry participants.”
The expo was the biggest trade convention ever booked in Reno, and had been scheduled to run in Reno through 2022. It was to be responsible for about 21,000 hotel room nights each week it was held, with the conference itself and connected events leading to an estimated $21 million revenue. That's bigger than the Reno area's previous largest, the Safari Club International convention, which filled about 17,000 room nights.
As a result of this decision, the show's director, sales director, art director and marketing manager will be leaving the company, effective December 31, 2018.
“Justin, Andria, Andy and Jack have dedicated themselves to the cycling space and worked long and hard,” Denny said. “We will miss them greatly and wish them the best on their future endeavors.”