RENO, NV (KOLO) According to the Reno Rodeo Association, every performance thus far this year at the Reno Rodeo has been sold out. This is the 100-year celebration of the local event, and according to this year's president, tickets aren't the only thing selling out.
“All of our admissions. There are more people coming on the grounds to enjoy the show and to enjoy everything else we have going on,” says 2019 Reno Rodeo Association President Mike Torvinen. “We've sold more belt buckles than we ever have, we are selling more merchandise than we ever have. And I couldn't be happier,” says Torvinen.
Torvinen says it appears the 100-year anniversary has attracted new attendees he believes will be back next year and in years to come.
How to accommodate the demand? The association wants to turn an 8,000-thousand seat arena into a 15,000-seat arena. A structure will have 2400 parking spaces, plus livestock stalls, on the first floor.
The piece of land known as the Reno Livestock Events Center would be re-configured. The arena would be on the corner of the Sutro and Wells Avenue where public parking is now.
The parking structure would go on the south side. The Reno Livestock Events Center would be modernized.
This year's legislature awarded the association $1,000,000 to put the plan to paper, and better understand the costs associated with the new designs for the site.
The association will match that $1,000,000, and Trovinen says if this all comes to pass, the facility will be open to other events such as outdoor concerts, motocross, or other equestrian events all year, save ten days in June.
Copyright KOLO-TV 2019