Full Belly Deli appearing on Diners, Drive-ins & Dives
Full Belly Deli in Reno will be featured on Diners, Drive-ins and Dives tonight.
"To get that kind of exposure and be part of the Food Network is really cool," says co-owner Tom Marrin.
It wasn't the first time they'd met TV host Guy Fieri, who happened to stop by their Truckee location a few years ago.
"Guy was on vacation in Tahoe a couple of years ago, and he ended up at the Full Belly deli up there and his whole family had lunch there," says co-owner Eric Barton. "And what do you know, they contacted us, so I guess he enjoyed his sandwich."
Their best seller was picked for the episode, called the Nacho Pollo Loco.
"It's a nacho chip encrusted chicken sandwich," explains Barton. "We do some house pickles on it, tomato, lettuce and our Southwest sauce, which we made that on the show as well."
It comes on their signature jalapeno cheddar bread, which they make in-house. And a dollar from every one sold goes to local charities.
'We just wanted to do something to give back to the community," says Barton.
"We kind of invented this for the High-Fives Foundation," adds Marrin.
The High Fives Foundation is a non-profit that helps injured athletes adapt and get back into the sports they love. The money raised from the sales of the Nacho Pollo Loco sandwich in Truckee goes to them, while a new charity is picked every three months for the proceeds from the Reno location.
They also made the Biscuits and Gravy Burrito on the show.
"You're going to get a house made buttermilk biscuit. We make a chorizo gravy from scratch; going to get cheddar cheese, a hashbrown and a over-easy egg," explains Marrin. "And that gets wrapped up in a burrito for the active biscuits and gravy eater on the go"
This exposure comes at the perfect time for the business, with a third location set to open in a few weeks in Midtown.
You can watch the Diners, Drive-ins & Dives episode tonight (January 3) on the Food Network. It airs at 9 p.m. and again at midnight on local cable. Or at 6 p.m. and 9 p.m. on the east-coast feed on satellite.