Just when it looked as if there would be peace, that the conferences were done realigning, the Big Ten struck another blow that will send shock waves across the country.
Financially strapped Maryland grabbed the Big Ten's lifeline on Monday, agreeing to become the conference's new southern base along the East Coast.
On Tuesday, Rutgers will gleefully jump aboard, too, and complete the Big Ten's new Mid-Atlantic bookends.
Big Ten Commissioner Jim Delany said the move was about demographics and claiming new territory, to keep the conference vibrant and competitive for decades to come.
Simply put: The Midwest is not growing fast enough to sustain the Big Ten long term, so it needs to go where the people are.