November 25, 2014
Nike says it has no plans for Olympic athlete Oscar Pistorius in future ad campaigns after the South African sports star was charged with murder in the shooting death of his girlfriend.
Nike Inc. spokesman KeJuan Wilkins confirmed the shoe company's plans to The Associated Press on Monday. He declined to say whether Nike had previously had any plans for Pistorius, or whether it will pull current advertising that includes him.
Pistorius is a double-amputee who races on carbon-fiber blades and competed in the London Olympics last year. He has been charged with shooting and killing his girlfriend in his South Africa home.
A Nike Internet ad showing Pistorius starting to sprint in his blades with the caption: "I am the bullet in the chamber" has already been pulled.