RENO, NV - Participation in March Madness is up at the Peppermill Sportsbook in comparison to last year. For many fans, betting on the games is serious business, and that's good news for Reno's economy. "A lot of people come from out of town to this," explains Terry Cox, Race and Sportsbook director, "and this is one of the things where we still have an advantage over all those casinos in California, because you can't bet sports over there."
He says guests started checking in Wednesday night so they could place their bets first thing the next morning. By noon Thursday, more than 400 guests already filled the Tuscany Ballroom, which featured giant screens for viewing the games. "This is such a big event that we couldn't possibly put everybody in the Sportsbook here," explains Cox.
Some March Madness fans are visiting Reno for the first time. For others, this is an annual event. With money to be made on every game, some betters rely on statistics and analysis; others go off gut instinct.
There's been a lot of talk this year about the billion-dollar bracket challenge backed by Warren Buffet. While many are attempting to win it, the odds are in Buffet's favor with a 9.2 quintillion to 1 chance of picking a perfect