October 2, 2014
ISTANBUL (AP) - Istanbul has chosen "Bridge Together" as the slogan for its 2020 Olympic bid, highlighting the city's geographic location straddling Europe and Asia.
The motto was revealed Monday on the second day of the IOC evaluation commission's four-day assessment of Istanbul's bid. The slogan was inspired by Istanbul's Bosporus Bridge, which connects the city's European and Asian sides.
The bid committee has been touting Istanbul's ability to stage the games on two continents to set it apart from bidders Tokyo and Madrid. It is pitching Turkey's growing economy and promising modern venues.
Earlier, leading businessman Ali Koc assured the International Olympic Committee of the private sector's support for Istanbul's bid. In January, the Istanbul bid secured $20 million in sponsorship from seven leading companies.
Copyright 2014 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Viewers with disabilities can get assistance accessing this station's FCC Public Inspection File by contacting the station with the information listed below. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, 888-835-5322 (TTY), or email@example.com.