Emirates Wants FIFA Changes Before New Sponsorship

By: Associated Press Email
By: Associated Press Email

LONDON (AP) - An Emirates executive says the airline will assess the extent of FIFA's anti-corruption reforms and public perception before renewing its sponsorship with the organization.

The Dubai-based carrier's $195 million eight-year deal with FIFA expires in 2014. FIFA has pledged to introduce measures to prevent a repeat of bribery and vote-buying scandals that have damaged soccer's governing body in the last two years.

But Emirates senior vice president Boutros Boutros says there's been a lot of talk about reforms, but he hasn't seen results yet.

As Emirates considers whether to renew with FIFA, Boutros says research is being done on how the public "perceive our relationship with them."


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