April 17, 2014
NEW YORK (AP) - The Super Bowl is still about a month away, but the ad blitzes are already beginning.
Pepsico is already beginning to promote the halftime show it is sponsoring, in a TV ad airing Saturday.
The commercial is part of a larger campaign by the beverage giant aimed at driving awareness for the show during the 48th annual big game on Fox on Feb. 2, featuring singer Bruno Mars.
Over the next few weeks advertisers will start to give more hints about their plans for the big game, taking place at the MetLife Stadium in New Jersey.
An estimated 108.4 million people watched the game on CBS in 2013, according to Nielsen.
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