O'Bannon Suing NCAA For Illegally Using Likeness for Profit

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SAN FRANCISCO (AP) - Former UCLA basketball player Ed O'Bannon
is suing the NCAA over profits from its use of former student athletes' images in DVDs, photographs, apparel and other material.

The federal suit filed Tuesday in San Francisco says the NCAA illegally has student athletes sign away their rights to the commercial use of their images and does not share any of the proceeds with them after they graduate.

Megan Jones, a partner with the law firm of Hausfeld LLP, which is representing O'Bannon, says the lawsuit seeks unspecified damages.

A message left for an NCAA spokeswoman Tuesday was not immediately returned.