September 23, 2014
DENVER (AP) - The U.S. Olympic team is staying with the Polo
look for the opening and closing ceremonies in Vancouver and
The U.S. Olympic Committee announced Thursday it was renewing its apparel deal with Ralph Lauren. The 2010 uniforms will be unveiled later this year.
The federation says the uniforms will "celebrate the rich
history of the Olympic Games with a nod to the Lake Placid Games of 1932," with a classic uniform of red, white and blue.
This is not a cash deal for the USOC, which is trying hard to
keep sponsors signed up through the 2012 Games and beyond. But the federation will get royalties from any retail sales of the items, and there is a bigger push at the USOC to sell parts of the uniform to the general public.