The first-ever meeting between the Reno Aces and Fresno Grizzlies will include an off-field wager between the marketing departments of the new division rivals. With both organizations actively promoting themselves through the newest web networking tool, the Aces and Grizzlies will mark their four-game series at Chukchansi Park with baseball’s first “Twitter Wager”.
In a recent survey the Aces and Grizzlies were ranked among the Top 5 Minor League Baseball teams in the country in their leverage of Twitter, a communications application that has taken the Internet by storm over the last several months. Both franchises have successfully utilized the technology to better communicate with fans, clients, and media through the first weeks of the 2009 season.
The wager, coordinated through the team’s respective marketing departments, calls for the loser of this week’s four-game set to “re-tweet” every message the winner posts to their subscribers on Thursday, April 30th.
"The Reno-Sparks area has a very active Twitter community, and we're glad to be a part of it," said Brett McGinness, director of marketing for the Reno Aces. "We've managed to create an ongoing conversation with our followers here in the area through Twitter—before, during, and after games—and it's helped us to build a close relationship with hundreds of our new fans in a very short amount of time."
“Twitter has been an invaluable tool for us in keeping our fans constantly updated with news, promotions, and even special contests,” said Scott Carter, Grizzlies Senior Vice President of Marketing. “Our colleagues in Reno have also done a great job utilizing Twitter so a friendly ‘twager’ seemed like a great way to kick off the first series against our new division rival. As Twitter grows in popularity, much like we’ve seen with Facebook, and MySpace before that, Grizzlies fans will have access to their team in real-time, wherever they are, like never before.”
After Reno’s quick, four-game trip to Fresno, the Aces will return home for a four-game series against the Portland Beavers, beginning Thursday, April 30. For tickets, visit the Aces Ballpark Box Office or call (775) 334-7000. For up-to-date news on the team, visit RenoAces.com