Kellogg Co Won't Renew Deal With Phelps, Cites Recent Photo

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PORTLAND, Ore. (AP) - Cereal and snack maker Kellogg Co. says it will not renew its sponsorhip contract with Olympic swimmer Michael Phelps because he has acknowledged smoking marijuana last fall.

The Battle Creek, Mich.-based company said Thursday that Phelps's behavior - caught on camera and published Sunday - is "not consistent with the image of Kellogg."

The company put Phelps on boxes of its Frosted Flakes and Corn

Phelps has kept the backing of many sponsors since the photos
surfaced that showed him inhaling from a marijuana pipe.

Phelps's agent was not immediately available to comment.

Kellogg says its contract with Phelps expires at the end of the month.

(Copyright 2009 by The Associated Press. All Rights Reserved.)

AP-NY-02-05-09 1858EST