Aces Bring Business To Downtown Reno

By: Auburn Hutton Email
By: Auburn Hutton Email

If you hadn't heard, this new baseball stadium isn't just about baseball. It also means big business for downtown Reno.

Local leaders hope the area near the stadium will soon be transformed into a whole new district, The Freighthouse District. But the real question is, what will people be doing after Friday's opening game, and all the games of the future?

Currently, they've got a few choices. Within walking distance, they can eat at a fancy Italian restaurant, or take their choice of two different Basque food restaurants. They could get a haircut across the street at the barber shop, spend some time at the Men's Club just a block away, but soon city leaders hope their choices will expand beyond belief

Aces season ticket-holder, Tim Holland, says the renderings of what the Freight House District could look like are almost hard to believe.

"I think it really has a lot of potential for bigger and better things. We all know what's down here. We've all visited. This is the first thing that really is a destination outside of a casino," said Holland.

Within blocks, city leaders say dozens of restaurants, retail stores, and sports bars will soon join the ballpark and many other already-established businesses.

Nguyen-Nguyen owns the Vietnamese noodle house, Pho 777, just a foul-ball from the stadium. He's been in business in Reno for 17 years, and says his downtown location just got a little sweeter.

"We are very excited," said Nguyen.

Nguyen says he just hopes his rent doesn't increase with the property value. His regular customers say the restaurant is already successful, and the baseball stadium can only add to that success.

"I think it's fantastic. It's a great idea. They did it fast. So it's a very good thing," said Grace Castex, Reno resident and regular at Pho 777.

Doc Holliday's bar next door is also hoping to pick up business by catering to Aces fans celebrating their victories. Bartender Michelle Fernhoff says by boosting the area's reputation up a notch, it could also mean an end to the bar's mini-recession.

"We're hoping it will draw more people downtown. During the games, we'll be running drinks specials. So hopefully we'll get business before and after the games," said Michelle Fernhoff, bartender at Doc Holliday's.

For many local business owners, the Aces stadium is their own personal 'field of dreams.' And for locals who are excited to see a change in how downtown does business, they say they're betting on the Aces.

"I think they're really going to give back to the city while they're here," said Holland.

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