Vegas Hopes for Attention With New Music Festival

By: AP Email
By: AP Email

LAS VEGAS (AP) - A cadre of volunteers and entrepreneurs are putting the finishing touches on what they hope will be downtown Las Vegas' debutant ball: a sprawling music and food festival that is taking over the city's core this weekend.

The inaugural Life is Beautiful festival boasts many stock components: dozens of indie acts, including big names like Beck and Vampire Weekend, whimsical flourishes, and an array of art imported from the Burning Man desert carnival.

And it has something else: Financial backing from Tony Hsieh, the Internet billionaire who founded Zappos, the online clothing store.

Hsieh is trying to remake Las Vegas into a world-class city. Without his support, organizers say the festival would have gone to another, more established town.

Organizers expect 50,000 attendees.


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