As Others Pull Back, Vegas Amps Up Gun Promotions

By: AP Email
By: AP Email

LAS VEGAS (AP) - One Las Vegas shooting range is selling "take a shot at love" packages that include 50 submachine gun rounds. Another invites lovebirds to renew their vows and shoot a paper cutout zombie in the face.

Never known for its understatement, Sin City is bucking the national trend of avoiding flippant gun promotions after the Newton, Conn., elementary school shooting.

At least half a dozen Las Vegas ranges opened last year, triggering a marketing arms race. Many are now offering Valentine's Day gun promotions.

Some gun control activists say the over-the-top advertising trivializes the dangers of high-powered weapons.

But shooting range marketing executives say it's all in good fun, and the guns never leave the property.

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