September 21, 2014
The new owners of the Sahara casino-hotel have spent $2 million on upgrades to the 55-year-old hotel-casino, aiming to refine the property rather than blow it up.
Los Angeles-based SBE Entertainment and Stockbridge Real Estate
Funds of San Francisco have made efforts since August to refurbish
The Sahara's outdoor landscaping has been trimmed and cleaned up.
New carpeting and wall paper have freshened the hotel lobby.
Sofas and chairs give customers comfortable seating in the lobby and areas near the property's two main entrances.
Hotel staff sport new uniforms and the property's restaurants, including the venerable House of Lords gourmet room, have been infused with new menus.
Even the towels at the Sahara's swimming pool are bigger and plusher.
New president Arash Azarbarzin says the changes make customers and staff feel better.
SBE and Stockbridge took control of the Sahara in August.