AP Exclusive: Romney Uses Secretive Data-Mining

By: JACK GILLUM-AP Email
By: JACK GILLUM-AP Email
 The Associated Press has learned that Mitt Romney

Mitt Romeny at the GOP Debate, Aug 11, 2011, Photo Credit: Courtesy of Fox News

WASHINGTON (AP) - The Associated Press has learned that Mitt Romney's success in raising hundreds of millions of campaign dollars can be traced in part to a secretive data-mining project that sifts through Americans' personal information.

For the data-mining project, the Republican candidate has quietly employed since at least June a little-known but successful analytics firm that previously performed marketing work for a colleague tied to Bain & Co., the management-consulting firm that Romney once led.

The head of Buxton Co. of Fort Worth, Texas, chief executive Tom Buxton, confirms to the AP his company's efforts to help Romney identify rich and previously untapped Republican donors across America.

The Romney campaign declined to comment on its work with Buxton or the project's success.


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