October 20, 2014
LOS ANGELES (AP) - McDonald's apologized and pulled an ad that came back to bite them.
The ad that said eating a Chicken McBite was less risky than petting a pit bull enraged pit bull owners and their defenders.
McDonald's spokeswoman Ashlee Yingling said Monday the Kansas
City-area radio ad for Chicken McBites ran just a few days before it was pulled Friday.
The company issued an apology by email and social media sites and people who called a toll free number got a recorded apology.
Rachele Lizarraga of Sacramento says she found it reckless so she started a Facebook site and an online petition.
Some critics said McDonald's should also donate to pit bull causes or use a pit in an ad.
No word from McDonald's on those ideas.
Copyright 2014 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Viewers with disabilities can get assistance accessing this station's FCC Public Inspection File by contacting the station with the information listed below. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, 888-835-5322 (TTY), or email@example.com.