'Homeless Hotspot' stunt draws ire at SXSW

By: Associated Press
By: Associated Press

AUSTIN, Texas (AP) - A marketing stunt that paid homeless people
to carry Wi-Fi signals during the South By Southwest Conference in
Austin, Texas, is drawing widespread criticism.

BBH Labs, a unit of the global marketing agency BBH, gave 14
people from a homeless shelter mobile Wi-Fi devices and T-shirts
that announced "I am a 4G Hotspot."

BBH New York chairwoman Emma Cookson says the company paid them
a minimum of $50 a day. She called the experiment a modernized
version of homeless selling street newspapers.

But many have called the program exploitive. Wired.com wrote
that it "sounds like something out of a darkly satirical
science-fiction dystopia." ReadWriteWeb called it a "blunt
display of unselfconscious gall."

The experiment was meant to begin last Friday but rain delayed
its implementation until Sunday. It stopped Monday.


Comments are posted from viewers like you and do not always reflect the views of this station.
powered by Disqus
KOLO-TV 4850 Ampere Drive Reno, NV 89502
Gray Television, Inc. - Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 142586266 - kolotv.com/a?a=142586266