September 1, 2014
CINCINNATI (AP) - "Bailout" was the magic word as Domino's had
to give away thousands of free pizzas because someone stumbled on
an online promotion the company scrapped.
Domino's Pizza Inc. spokesman Tim McIntyre said Wednesday that
the company prepared an Internet coupon for an ad campaign that was
considered in December but not approved.
He says someone apparently typed "bailout" into a Domino's
promo code window and found it was good for a free medium pizza.
Word about the code spread quickly Monday night on the Web and
11,000 free pizzas were delivered before it was deactivated Tuesday
Cincinnati-area franchise owner John Glass says his 14 stores
gave away more than 600 pies, but that Domino's promised to
Copyright 2014 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Viewers with disabilities can get assistance accessing this station's FCC Public Inspection File by contacting the station with the information listed below. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, 888-835-5322 (TTY), or firstname.lastname@example.org.