Domino's dishes out 11,000 free pizzas by mistake

CINCINNATI (AP) - "Bailout" was the magic word as Domino's had
to give away thousands of free pizzas because someone stumbled on
an online promotion the company scrapped.
Domino's Pizza Inc. spokesman Tim McIntyre said Wednesday that
the company prepared an Internet coupon for an ad campaign that was
considered in December but not approved.
He says someone apparently typed "bailout" into a Domino's
promo code window and found it was good for a free medium pizza.
Word about the code spread quickly Monday night on the Web and
11,000 free pizzas were delivered before it was deactivated Tuesday
morning.
Cincinnati-area franchise owner John Glass says his 14 stores
gave away more than 600 pies, but that Domino's promised to
reimburse him.


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