You’d think local stores were casinos with the hours they plan to keep--staying open for a 24 hour period or longer to encourage as much Christmas shopping as is physically possible.
For the first time in its history, Old Navy will be open for a 36-hour stretch Thursday from 7AM to 7PM.
“We've known for almost three months. We had several seasonal hires to help support the 36 hour shop around the clock event,” says Old Navy Manager, Leslie Crossley.
Crossely says during that time they'll be offering special deals like 15-percent off to public servants like military, fire, police or medical emergency personnel. They'll also offer $5 coupons good for purchases at other center properties.
“We are a 24 hour town so people in the casino industry, hotels, hospitals, anybody like me who is working overnight is going to come in and do some shopping for their family,” says Crossley.
Other stores in the area have developed a similar holiday game plan. Beginning Wednesday Sears will be open until Midnight. And Toys R' Us is pulling an all-nighter by staying open 24 hours until the 24th.
Shoppers we talked to say if the price is right, they’d come out late at night.
“Yeah totally, I know they have great prices here, I don't see why I would come. I still have to do last minute shopping,” says Makenzie Kline.
“Because they usually have better sales like door busters and at one in the morning not a lot of people would come,” says Alex Casazza.
“Well I"d come in and get really good deals and if that's the best time the deals are, then that's when I would come,” says Casey Kline.
Still there are retailers who will try to pull the future customer in Tuesday. AeroPostale is advertising after Christmas sale prices, even before the 26th gets here.