Posted: Thu 10:01 AM, May 19, 2011
Reporter: Associated Press Email
Updated: Thu 9:46 PM, May 19, 2011
Locals Now a Bigger Share of Reno-Sparks Casino Market
RENO, NV - Industry analysts say local gamblers are making up an increasing share of the business for casinos in the Reno-Sparks area.
Wells Gaming Research President Richard Wells says higher gas
prices and continued competition in California are among the
reasons for the change.
Wells says his firm estimated in a study in 2005 that 35 percent
of area gaming revenues came from locals' wallets.
But he says as a result of reductions in tourism traffic overall, the local share of the market is likely now between 40 percent and 50 percent.
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