Locals Now a Bigger Share of Reno-Sparks Casino Market

By: Associated Press Email
By: Associated Press Email

RENO, NV - Industry analysts say local gamblers are making up an increasing share of the business for casinos in the Reno-Sparks area.

Wells Gaming Research President Richard Wells says higher gas
prices and continued competition in California are among the
reasons for the change.

Wells says his firm estimated in a study in 2005 that 35 percent
of area gaming revenues came from locals' wallets.

But he says as a result of reductions in tourism traffic overall, the local share of the market is likely now between 40 percent and 50 percent.

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