June Snow Makes Tourism Slow

INCLINE VILLAGE, NV - Incline Village saw light spotty snow Thursday with a high of 45 degrees. That's twenty degrees cooler than the average. Local businesses say the lingering wintry weather seems to be keeping tourists away.

The beaches are empty. No one is playing in the cold choppy surf, renting boats, or dining on outdoor patios. Over the holiday weekend the Hyatt in Incline sold out on Saturday. Many left early though, canceling reservations for Monday to escape the cold.

A long snowy winter has been profitable for local ski resorts, but for businesses selling sporting equipment it’s a double edged sword. “It’s quiet,” says Benjamin Fresco, who works for the Bike Shop at Village Ski Loft. “We’ve sold more gloves and hats over the last couple weeks than beach gear. There's no place really to ride bikes around here right now, and the ski resorts are all closed up until at least the 4th of July."

Local businesses aren’t discouraged though. They say it's still early in the season. "People book their vacation rentals throughout the springtime and into the summer,” says Don Cauley of Vacation Station Rental Properties, “so while the phones are busy the actual visitors to town haven't come yet. " Meanwhile hotels in North Lake Tahoe expect to have a busy summer says Executive Director of the area's Visitors Bureau, Bill Hoffman. "I think all of our properties are seeing a really strong early demand for summer time so yeah we're looking forward to the summer.... if it ever comes.”


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