It's one of the biggest nights of the Reno Rodeo events: the Miss Reno Rodeo coronation.
Friday night Melinda Cowan was crowned after a gruelling week of competition.
Her reign doesn't begin until this year's Reno Rodeo is over. Immediately after the festivities end, Cowan plans on working with the community of Reno to highlight what the Reno Rodeo Foundation does the other 355 days of the year.
The five contestants were asked the impromptu question at Friday night's pageant, "If you were to trade places with the Reno Rodeo President for a day, what would you do and why?" Cowan's answer: to get Red Bull as a sponsor because Red Bull tends to sponsor extreme events, and caters to a younger crowd.