March 30, 2015
The pretzel bun has been having a good year; but one restaurant is giving it up.
Businessweek reports that Wendy's will be swapping the pretzel bun for brioche. Brioche is a soft roll.
Wendy's launched its pretzel bun in July and generated a lot of buzz.
That made the pretzel bacon cheeseburger one of the chain's best selling menu items.
So why would they get rid of it? The company says it was just a limited-time option.