Amazon Unveils New Kindle Fire

By: AP Email
By: AP Email

SANTA MONICA, Calif. (AP) - Amazon is updating its Kindle Fire tablet computer as it steps up competition with Apple's iPad.

It will cost $159, down from $199 for the old model. It will start shipping Sept. 14.

Amazon also refreshed its line of stand-alone e-readers.

The Fire is an effort to take a larger share of a tablet computer market dominated by Apple's iPad. It could help Amazon.com Inc. boost sales of digital goods such as e-books and movies.

The announcement was made at a former airplane hangar in Santa Monica, Calif.

Amazon has pursued the strategy of selling lower-priced tablets at razor-thin, if any, profit margins in order to boost sales of digital items from its online store. The Kindle Fire has a smaller screen than the iPad.


Comments are posted from viewers like you and do not always reflect the views of this station.
powered by Disqus
KOLO-TV 4850 Ampere Drive Reno, NV 89502
Gray Television, Inc. - Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 168798316