ABC 'Day of Giving' Underway to Help Hurricane Victims

By: Jennifer Hardy Email
By: Jennifer Hardy Email

NEW YORK, NY -- ABC announced Friday a "Day of Giving" to help those affected by Hurricane Sandy.

The Disney/ABC Television group will hold the day-long event on Monday, November 5. All network and syndicated programming will have a fund-raising element.

Anne Sweeney, co-chair, Disney Media Networks and president, Disney-ABC Television Group, said, "The effects of Hurricane Sandy have impacted millions of people across the entire North East, including many of our co-workers, friends and families. This unprecedented devastation demanded an unprecedented response, so our team came up with the 'Day of Giving.' This coordinated effort between network and syndicated programming spanning News, Daytime, Primetime and Late Night will reach tens of millions of viewers with a specific call to action, to do what Americans do best, and pull together in support of those who are suffering. I'm incredibly proud of the team and all of our programs for this amazing response."

"Good Morning America" will start the "Day of Giving" by dedicating the entire 8:00 a.m. hour to raising money for Sandy Relief efforts. ABC News anchors, reporters and employees will be involved, asking for donations to the Red Cross.

Up next, "LIVE with Kelly and Michael," will integrate "Day of Giving" messaging into their Halloween episode, which was moved due to the storm impact.

The ladies of "The View" will discuss the "Day of Giving" and encourage their audience to donate to the American Red Cross relief efforts, and "The Chew" will do the same.

"Katie," which designated the entire hour on Wednesday, October 31 to Hurricane Sandy, will take up the mantle of the "Day of Giving" and engage her viewers in these relief efforts as well.

"World News with Diane Sawyer" will participate with messaging around "Day of Giving" and the continuing impact of the storm.

"Dancing With The Stars" is planning to personalize sections of the live show Monday night with "Day of Giving" messaging.

"Nightline" will devote time to the "Day of Giving" and the impact of Hurricane Sandy, and "Jimmy Kimmel Live," which has been airing from Brooklyn all this week and encouraging viewers to give to the Red Cross to help rebuild that impacted areas, will end the "Day of Giving" on Monday with special messaging and calls to action for his viewers.

The Walt Disney Company's existing relief and rebuilding efforts includes a $2 million cash donation to those severely impacted by Hurricane Sandy. One million dollars will be donated to the American Red Cross for immediate, critical assistance, and another $1 million will be designated for organizations working on rebuilding efforts.

ESPN will be running public service announcements to engage their viewers in Hurricane Sandy relief efforts throughout its programming, including coverage of The New York City Marathon and Monday Night Football.


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