The bookends of the NAACP's century testify to the change it has wrought.
In 1908, a race riot in Springfield, Ill., left at least seven people dead and led to the birth of the National Association for the Advancement of Colored People. In 2008, Barack Obama, who had launched his campaign just blocks from where Springfield's blood once spilled, became the first African-American president.
In between, wielding legal arguments and moral suasion in equal measure, the NAACP demanded that America provide liberty and justice not only for blacks, but for all. Now, its very achievements have created a daunting modern challenge as the NAACP turns 100 on Thursday: convincing people that the struggle continues.
"When I was in college, I could see signs that said 'white' and 'colored' when I went to the movie theater. That was an easy target for me to aim at," says Julian Bond, chairman of the NAACP board. "Today, I don't see those signs, but I know that these divisions still exist."
"It's not anywhere near as life-threatening as it used to be," Bond says, "but it's more difficult to get your hands around, and it's more difficult to convince people that there's a problem."
Benjamin Todd Jealous, the new president and CEO of the NAACP, says his greatest obstacle is "the lack of outrage about the ways that young people and working people are routinely mistreated."
He cites figures such as a 70 percent unsolved murder rate in some black communities, blacks graduating from high school at a far lower rate than whites, and studies showing that whites with criminal records get jobs easier than blacks with clean histories.
"There are issues of basic fairness, obstacles to opportunity, that still exist," Jealous says. "The NAACP is needed now as urgently as it has ever been."
No one group did more to pave the way for Obama's ascension than the NAACP, historians say, pointing to its primary role in three towering civil rights victories - the Supreme Court's 1954 Brown vs. Board of Education school desegregation ruling, the 1964 Civil Rights Act and the 1965 Voting Rights Act.
But now that the black son of a poor single mother has moved into the White House, a new era has clearly begun.
"We've got to rise to the occasion today," says former NAACP board chairman Myrlie Evers-Williams, who was married to the slain civil rights icon Medgar Evers.
"We cannot continue to sing 'We Shall Overcome,"' she says. "It's a dear, valued, valuable song that expresses a time that should live with us. But I want a new song."
Nobody liked the new name.
The first incarnation of the NAACP was the Niagara Movement, a 1905 conference of prominent blacks led by the scholar and activist W.E.B. DuBois. After the Springfield riots, DuBois and other Niagara members joined a group of mostly white Northerners to form the National Negro Committee. They chose the date of their founding as Feb. 12, 1909 - the centennial of Abraham Lincoln's birth.
In 1910, the group changed its name to the National Association for the Advancement of Colored People. That didn't sit well with anyone, founder Mary White Ovington wrote in her memoirs: "It was so cumbersome, but we couldn't find a better (one) ... even initialed it's too long."
Notably absent from the group was Booker T. Washington, the most famous black American of the time. His strategy of sacrificing social gains for economic progress was deemed out of touch with the NAACP's primary goals: equality and justice.
The NAACP's first major legal case involved a black farmhand accused of murder. The farmhand had a dispute with his landlord; a sheriff entered the farmhand's house without a warrant at 3 a.m. and was shot to death. The NAACP got the sentence commuted from death to life in prison, and several years later the farmhand was released.
Hundreds of blacks were being lynched each year. An early NAACP focus was the passage of a federal anti-lynching law, but it never happened. A flag reading "A Man Was Lynched Yesterday" often flew from the window of the group's headquarters in New York City.
In 1917, the NAACP won its first Supreme Court case, a unanimous ruling that states could not segregate people into residential districts based on race. This was an early example of perhaps the NAACP's most powerful argument: Equal rights are a fundamentally American value.
"We are the only country that was founded on an idea or a premise ... the notion of equal citizenship," says Taylor Branch, the Pulitzer Prize-winning historian of the civil rights movement. "Pretty much all of our history has tested what that meant. Most often the greatest crises have been around race."
The NAACP framed its arguments as "something that was racial only because that was where America breached its promise," Branch says. "Civil rights doesn't mean black rights, it means rights pertaining to citizenship."
This stance provided huge moral leverage.
"Their power came from knowing they were right," Bond says. "And even when the courts and the legislatures and the newspapers and the pulpits said they were wrong, they knew they were right, and they knew they would prevail."
Power also came from thousands of average citizens like Levi Pearson, a South Carolina farmer. He agreed to be a plaintiff for an NAACP school desegregation case that became part of Brown vs. Board of Education.
Pearson's credit was cut off and he lost his farm, and a local minister who helped with the case had his home and church burned down, says William Chafe, a history professor at Duke University.
"If you didn't have farmers willing to put their lives on the line to go to court, you wouldn't have cases that made up the Brown decision," Chafe says. "Thurgood Marshall's brilliance was the instrument of victory, but that brilliance was essentially rooted in the courage of ordinary farmers and workers."
Those legal victories laid a foundation for many different groups to demand equal protection under the law.
"It spread to women, disabled groups, the elderly," Branch says. "Most Americans are unaware of the things that it sparked, not just by other groups, but in areas other than school desegregation or race relations."
Before the recent presidential election, Myrlie Evers-Williams dug into her files and retrieved a slip of paper. It was a receipt for a poll tax, the payment system once used to keep blacks from voting.
Her husband Medgar, the NAACP's field secretary in Mississippi, used to carry it in his wallet. It still has his blood on it.
"I don't believe in living in the past," says Evers-Williams, 75. "I also do not believe in forgetting the past."
"So do I ever go back?" she asks of the era of humiliations and beatings and the murder of her husband by a white supremacist in the driveway of their home in 1963. "It never leaves me."
That era came to a close with the great triumphs of the Civil and Voting Rights Acts.
After the killings of Martin Luther King Jr. and the Kennedys, some blacks turned militant and embraced violence as a tactic. Black Power was born. Marchers carried rifles instead of Bibles, raised black-gloved fists instead of picket signs.
To some, the NAACP began to resemble a new Booker T. Washington, out of step with the times.
Some of the group's most significant post-'60s achievements, according to a timeline on the NAACP Web site, include helping keep conservative Robert Bork off the Supreme Court and ex-Klansman David Duke out of the U.S. Senate; registering hundreds of thousands of voters; leading marches; and pushing the issue of diversity in corporations and on television.
"In the second 50 years, I think their effectiveness has been reduced because they are perceived more as a group just trying to improve things for black people," says Branch, the historian. "They don't have that broader claim on the American heritage and mission."
Danielle Belton, a popular blogger known as The Black Snob, has placed the NAACP on her list of "The Fallen," between Michael Jackson and O.J. Simpson.
"It was partially a joke, and partially a critique," Belton says. "They seem to have been unable to adapt to the post-1960s, to the new challenges in the black community. They're stuck in their technique, in their mind-set."
The NAACP reached a low point in the early 1990s, when it faced a $4 million deficit and lacked the funds to pay bills, salaries or even severance for laid-off workers.
Evers-Williams, who had belonged to the NAACP since Medgar gave her a membership on her 18th birthday, was asked to run for board chairman. She won by one vote. During her three-year tenure, she worked tirelessly to raise funds - Bond says her health suffered due to overwork - and she is credited with restoring the NAACP to prominence.
"I did not receive one cent of compensation for my work," she notes, without bitterness. "It was something I felt I had to do. I was honored and blessed to fill that position."
The culture wars and affirmative action battles of the 1990s kept race a polarizing topic even as the black middle class expanded and blacks cracked various glass ceilings. A civil-rights backlash developed from decades of white guilt and new demands for black accountability.
"Black America's main problem is neither overt racism nor more subtle 'societal' racism," the conservative black scholar John McWhorter wrote in 2004. "Lifting blacks up is no longer a matter of getting whites off our necks. We are faced, rather, with the mundane tasks of teaching those 'left behind' after the civil rights victory how to succeed in a complex society - one in which there will never be a second civil rights revolution."
In 2007, Bruce Gordon abruptly resigned as NAACP CEO because of differences with the unwieldy 64-member board, including Gordon's desire to focus on practical solutions rather than political advocacy.
Jealous, the new NAACP president, is 35 years old, and has a raft of ambitious plans such as "quality education for every child in this country" and "to revive our legacy as a human rights organization."
He says the NAACP has always set audacious goals, broken them down into smaller tasks, then kept focus on them for decades.
"Our job is to be the canary in the great American coal mine," he says. "To scream when something is wrong."
Jealous' NAACP has a $21 million annual budget and 85 full-time employees. There are 525,000 members - 250,000 paid and 275,000 Internet "e-associates" plus another 225,000 donors. The NAACP's membership peaked at 625,000 paid members in 1964.
On Thursday, it will celebrate a century of struggle with its televised Image Awards, featuring stars like Halle Berry and Sean "Diddy" Combs. It also will release a set of "challenges" for the Obama administration, such as ensuring there is no discrimination in the distribution of bailout and stimulus dollars, law enforcement accountability, health care and climate change.
The organization has filed recent lawsuits accusing 15 banks - many of which received bailout funds - of discriminatory lending and accusing Mississippi Gov. Haley Barbour of diverting funds meant for hurricane victims.
At the NAACP, the struggle will continue.
For those who see Obama as the leader of the "Joshua Generation," named for the biblical figure who led Israel after Moses, NAACP board member Rev. Amos Brown points to the story of Joseph, who rose from slavery to a position of great power.
"Joseph was in the pharaoh's palace, but the children were still outside in the brickyard, making bricks without straw," Brown says. "We still have black folks today making bricks without straw. If we get caught up in the euphoria of this election and fail to deal with reality, it's going to be a short-lived victory."
(Copyright 2009 by The Associated Press. All Rights Reserved.)