Ice cream co. dishes out Mister Softee settlement

TRENTON, N.J. (AP) - Mister Softee plays hardball when it comes to its jingle and ice cream trucks.

Danny's Soft Serve of Clark, N.J., agreed Tuesday to settle a lawsuit filed last year by the venerable ice cream vendor, which has roving franchises in 15 states.

Danny's agreed to stop using the Mister Softee jingle and repaint its trucks. The upstart company had been using a blue-and-white color scheme similar to Mister Softee's. Danny's also agreed to pay $4,000 in legal fees.

Mister Softee lawyer Jeffrey Zucker says his Runnemede-based client must defend itself against imitators every summer.


Information from: The Star-Ledger,

(Copyright 2009 by The Associated Press. All Rights Reserved.)

Comments are posted from viewers like you and do not always reflect the views of this station.
powered by Disqus
KOLO-TV 4850 Ampere Drive Reno, NV 89502
Copyright © 2002-2015 - Designed by Gray Digital Media - Powered by Clickability 39512962 -
Gray Television, Inc.