March 9, 2014
A new study in the journals of neuroscience shows that watching actors smoke in movies triggers the same brain activity involved in planning to actually smoke a cigarette.
Researchers studied the movie Matchstick Men, which has several smoking scenes.
Both smokers and non-smokers took part in the study. Scientists found a connection to the brains reward system. They say the next step is to follow up on participants to see whether they actually lit up afterwords.
Copyright 2014 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.