Updated: 02/07/2014 - 150 local businesses will be "going red" Friday in support of women's heart health, and they are asking you to join them. It's the American Heart Association's 11th Annual National Wear Red Day. Experts say one in three women will die of heart-related illness. That's a higher death rate than all forms of cancer combined. That's why the American Heart Association is asking you to wear red and take charge of your health.