Valentine's Day Restaurants Expect Big Business

RENO, NV - "Especially in Italy, everyday is Valentine's Day, but yeah the romance of Italy we try to bring it here," says Campo's GM Giancarlo Pellegrino.

Campo's restaurant wants to make sure their first Valentine's Day in Reno is perfect, so they've been gearing up for the big holiday for a long time.

"About a month ago, we got together and pre-selected a menu for San Valentino," says Pellegrino.

Across the street, The Chocolate Bar has a special evening planned as well.

"We're doing a limited menu for the couples, with lots of items that are natural aphrodesiacs," says The Chocolate Bar Marketing Manager Brittany Friedman.

The Chocolate Bar, Campo's, and nearby Fuego are all expecting full houses on Tuesday. It's the same story nationally where more people are reserving tables on Valentine's Day than in previous years.

"Last year we found out that Valentine's Day is all about reservations. The majority of the people, actually 99% of the people had reservations," says Fuego owner Ron McCarty.

That increased demand is reflected in prices according to a Houston investment advisory firm. According to their annual "Cost of Loving Index", the cost for a candlelight dinner for two is up 9% from previous years. All three local spots say that study doesn't tell the tale of their restaurant.

"You know a lot of places try and hype it up, pump it up, doctor it up, and make it more expensive, but we just try and do the same thing everyday," says Pellegrino.

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