Near Sparks, NV - It's a bumpy ride for a bulldozer that's moving dirt around near the Mustang Exit of I-80. And that's exactly what attracted developers to that area. It's got the kind of hilly dirt road that will get off road racing fans out there.
"We're hoping to turn this into a full blown motorsport track," says Norm Dianda, owner of Q&D Construction.
Construction crews have about six weeks to transform the area into what's being called the Wild West Motorsports Park.
"This is a dirt track," says Dianda. "Not quite one mile, up and over the hill and over jumps as you've seen in the pictures... It creates real excitement."
Q&D construction and Lucas Oil are working together on this project. And the first event is already scheduled.
"The Toyota Silver State Showdown is coming at the end of august and it's a terrific off road racing event," says Chris Baum, President and CEO of the RSCVA. "It's on a track so it's great for spectators. You can really see all the action. It will make it a terrific event for families and local gearheads."
Baum is expecting the event to bring huge crowds to our area on August 25 and 26.
"The race they're projecting will draw five thousand people a day," says Dianda. "And bring between crews and drivers and all the people that go with it."
And it will be featured on national television.
"On four channels, I think they said for 14 hours," says Dianda.
But that's just one event. Once built, the track will be a permanent fixture here. One that tourism officials hope will attract monster crowds year after year.
"I can tell you in a lot of parts around the United States, people aren't really thinking about the Reno-Tahoe area," says Baum. "So an event like this, suddenly people who are sports fans are seeing an area that hadn't been on their radar screen."