RENO, NV - Following the black Friday madness, shoppers were encouraged to visit local stores and take advantage of some deals for "small business Saturday."
Reno Envy's Scott Dunseath opened his doors an hour early Saturday morning. His goal was to get local shoppers in the door to support local businesses this holiday season.
"We know people like to go to the big box stores usually the first day out of the gate so we extended our 20 percent off sale for the entire weekend," Dunseath says.
Dunseath says social networking this year has really helped get the word out about small business Saturday, and has drawn shoppers inside his store.
"In this tough economy that's all we can really ask for is a steady flow of customers," Dunseath says.
Local business owner Boyd Cox worked hard on Saturday.
"We want everyone to be able to find something," Cox says.
Cox owns an antique store on Sierra Street. They're also offering some discounts and so far it's paid off.
"We're pleased with the turnout we've had today," Cox says.
Cox's antique mall supports local vendors and draws a big local following.
Christopher Coake is getting a jump start on his holiday shopping.
"We are very committed to this community staying strong so we'd rather give our money to the businesses that are based here and to the owners who live here," Coake says.
Boyd Cox says it's the locals who keep his business going and this is their way of giving back.
"This economy needs any help it can get it just needs all the boost possible," Cox says.
President Obama even showed local businesses appreciation this small business Saturday. He stopped by some local stores and did a little shopping.