Reno's Glory Days May Still Be Ahead

RENO, Nev. - Two major publications printed articles in their Sunday papers painting a bleak image of Reno's economy.

Introducing Reno as "that other city in Nevada" the New York Times describes a town that is on it's last leg. The Los Angeles Times says Reno's "unemployment is rampant" and predicts a grim future for Reno's financial stability.

Mayor Bob Cashell scoffs at these articles and says they are portraying an inaccurate image.

"It's painting Reno as a city that's downtrodden and we're not downtrodden," he said. "We've got the same economic issues any other city or state has."

But even Alicia Barber, a professor at the University of Nevada, Reno took a swing at our city saying in the New York Times that Reno "is like a child star that still wants the world's attention."

It is fair to say that Reno has lost it's monopoly on gaming, thanks to laws that allow casinos to be built on Indian land in California. Now people don't have to travel as far to place their bets.

While Reno has a very specific reputation springing from easy marriages and quickie divorces, Mayor Cashell says there's more than meets the eye.

"We have quite a few things to offer people. Not very many places you can go in the country where you can ski in the morning and play golf in the afternoon," he said.

He also used events like Hot August Nights, the Reno Air Races, and Street Vibrations as attractions that bring money and people to the area.

And while Reno works to find a new niche, most residents aren't ready to give up on their beloved city.

Katie O'Neill is a native Nevadan and says there's a spirit here that can't be broken.

"I'm not involved with the politics, I'm just a grandma, but just based on the things that I see and the people that I see, people are hurting a little bit," she said. "But people are workers in Nevada, and they have a heart to work."

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