RENO, NV - Reno native Treyce Souders was excited to hear about the Reno-Sparks Convention & Visitors Authority's new marketing campaign called "What's Your Passion." He says that it completely fits his lifestyle.
"I do everything here. I go camping, shooting. I just got my first gun," says Sounders.
He hopes his out of town family members can someday visit and experience the wide variety of activities that the area has to offer. It's the same message the RSCVA wants to send with their new plan.
"We have to position ourselves as a friendly, four-season resort and in doing so make people aware of the incredible array of things to do here regardless of what your interests and passions might be. We really think that this destination can deliver on this promise in a way that most resort destinations can't," says RSCVA President & CEO Christopher Baum.
The $1.6 million campaign has now been unveiled to the public. Print, radio, magazine, and online ad campaigns are already underway around the country including one of the biggest target markets, the Bay Area. A local push is also being made at area casinos and the Reno-Tahoe International Airport.
"We're trying to showcase the best of the Reno-Tahoe Region in the airport right now with all of our improvements and this campaign really blends well with that," says Reno-Tahoe International Airport spokesman Brian Culpin.
One notable change in direction from previous campaigns is the downplaying of gaming. That's a positive for Treyce's grandmother.
"It's getting to be more family oriented here, and I think they should talk about other things, besides gambling," says Marti Herrera.