RENO, Nev. (AP) - The Reno-area's economic development agency wants the world to know the Biggest Little City has more to offer than strip joints and nearby brothels.
A new marketing campaign seeks to replace racy ads on taxicabs and billboards with a more wholesome message.
The goal of the Economic Development Authority of Western Nevada is to promote the region as a great place to live and do business.
According to the Reno Gazette-Journal the effort is geared to show new business prospects that Reno has much more to offer than skin.
Sixty-six Whittlesea Checker taxis will carry the new signs for one year. EDAWN has about 65 percent to 75 percent of that ad space committed.
Businesses can participate by making a tax deductible donation to the marketing effort.
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