RENO, NV - "Right now you are a heart attack waiting to happen," says the announcer in the newest anti-smoking public service announcement.
The graphic pictures of open heart surgery shown underneath the narration appear at the end of a 30 second spot.
Sponsored by Washoe County's Health Department, its designed to bring attention to the health hazards of smoking.
Some would call the announcement overkill, the health department would disagree.
“Our last campaign was much softer and each campaign reaches different people for different reasons. So this campaign is to reach those people we didn't reach in the last campaign,” says Erin Dixon with the health departments, Chronic Disease Prevention Programs.
Dixon says according to their research, many people associate smoking with lung cancer.
What they may not associate cigarettes with, is heart disease--hence the open heart surgery.
According to the health department research at UNR shows that since the state's smoking ban in restaurants, the number of heart attacks has declined here in Nevada.
The real message though is some damage caused by smoking can be reversed--within 20-minutes, two weeks, one year.
But you won't be seeing this ad on KOLO 8.
The health department wanted it to air during the early morning and early evening news casts.
Station management didn't think it appropriate when children might be exposed to such graphic pictures.