RENO, NV - At the ARCO on Kietzke Lane and Mill Street, we found some of the lowest prices starting at $3.87 a gallon.
Around town prices are more than $4.00 a gallon.
Drivers we talked to say they bear it, but they don't have to grin.
“It just makes no difference you just have to pay it,“ says David Rotman, a local driver.
“Greed is probably the biggest cause, that's it, “Jim Berry, a local driver.
Research from P.F.C Energy shows once prices go above $3.50 consumer's behavior starts to change.
They start to think about mass transit.
Or they start to look at their own car.
“Yes absolutely, it helps our business,”:says Arlene Stout with Bill Pearce Courtesy Honda.
Drivers start looking at newer cars to see if they can save money on gas mileage.
Mandatory stickers on vehicles estimate how much it will cost you in gas to run the car.
In one Honda model we looked at you could get more than 40-miles a gallon depending upon your driving.
“You don't have to buy a Hybrid to get good gas mileage. Unless you are doing a lot of stopping and driving in the city that car can pay. But otherwise you are going to pay more to buy a Hybrid and a regular car can get really good gas mileage,” says Stout.
Research shows restaurants feel the effects of gas prices perhaps more quickly when compared than other businesses.
That's because they depend upon disposable income, which may be going into the tank rather than a plate.
“A lot of people see coffee as a necessity so we still do have our morning crowd. We still have our regulars. But we have seen a decrease in frequency. Someone who they may come in three times a week comes in twice a week,” says Nancy Horn with Dish Café.
“If you aren't selling stuff, why make more? So I suspect, and this is my personal opinion, refineries are extending their maintenance period for a longer period of time. Instead of making fuel they have to give away,” says Peter Krueger with Western Petroleum Marketers Association, when asked about why the cost of gas is higher in Reno and Sparks.
Krueger says he expects prices to be down by Memorial Day as more people head out and about for the three day weekend.
He says he expects those prices to stabilize over the summer with no great price spikes for drivers.