Gas prices are continuing to climb as we head into vacation season. The average price for a gallon of regular across the nation is now $3.88, and some worry that could mean lower profits from tourism in our area.
"We did see an increase in tourism at the end of last year, and then the first quarter was kind of tough," says Chris Baum, President and CEO of the RSCVA. He says a lack of snow contributed to slow tourism in the first quarter of 2012, but business bookings are expected to pick up after April along with the return of vacation traffic.
He says the RSCVA is actively pursuing conference bookings as a base to keep our hotels occupied. O top of that a new high dollar campaign titled "What's Your Passion" aims to entice Californians over the border. “We're hoping the $1.85 million we're spending in Northern California is going to generate some increased awareness and a desire to come here,” says Baum.
That campaign highlights the many things Northern Nevada has to offer in addition to gambling. Whether you're a kayaker, a baseball fan or looking for a spa treatment you'll find it here. Baum says overall the Reno area maybe the lower cost escape people are looking for.