Fourth Street Businesses Team Up to Lure Customers

By: Denise Wong Email
By: Denise Wong Email
Several business owners are working together to provide incentives for customers to come on down despite all of the road construction in the area.

A new confidence for consumers bring change for businesses.

RENO, NV - Casale's Halfway Club is a tradition in Reno.

It's been on Fourth Street for 75 years.

"We do have loyal customers," says Inez Stempeck.

Still, she was worried when Nevada Department of Transportation officials announced they would be closing down some freeway off-ramps on I-80 that normally get traffic to the Fourth Street area.

"We thought that not as many people would come this way," says Stempeck. "But you never know."

That's why she and other business owners on Fourth Street teamed up to try to entice people to visit Fourth Street.

"I've got this thing going with Chevron. You buy 8 gallons of gas, you get a meatball sandwich."

She's talking about Howard's Chevron, which is about a block away. The gas station's owner says, since NDOT started closing down the off-ramps last month, he has seen a drop in business.

"Oh yeah, we have on-ramps and off-ramps right here for 80 and 395 and right now they're closed down for the construction. So we're hoping people use our historic Fourth Street and stop by all the businesses," says Carl Strasser, owner of Howard's Chevron on E. 4th Street and Galletti Way.

NDOT spokesperson Scott Magruder says that the on-ramp and off-ramp closures on I-80 that affect Fourth Street should last until August.

Here are some of the deals the businesses are offering for now:

Pet Play House is offering free milkbone treats at Howard's Chevron.

Get a smog check at Howard's Chevron and enter to win dinner for two at the Coney Island Bar next door.

Free meatball sandwich at Casale's Halfway Club with 8 gallon fuel purchase at Howard's Chevron.

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