RENO, NV -- It's only Tuesday, three days before Black Friday, but people are already getting anxious and have lined up at the Reno Best Buy. It's isn't opening until 6 p.m. on Thanksgiving, which is six hours earlier than last year.
These guys aren't taking any chances of missing out on a great deal; they've been here since 10:30 Tuesday morning becoming Best Buy's first Black Friday campers.
"Today is my day off so why not?" Mike Cheth, first in line, said.
Cheth and five of his friends are forgoing the traditional Thanksgiving turkey for take-out pizza, spending their holiday in the tent and making way for a new tradition. Cheth has been camping out for discounts for the last 10 years.
"It's pointless to have Thanksgiving on Thursday because everybody's working on Thursday, like my family, so Saturday, everyone's home," he said. "We do it Saturday."
"Me and my family, we're doing Thanksgiving on Friday," Arley Marroquin, Cheth's friend, said.
Last year, Cheth spent more than $3,000 on electronics, but are door-buster deals worth spending days camped out in the bone-chilling cold weather?
"You're saving at least 70%, so why not?" Cheth said.
"I got a whole bunch of stuff for myself--really cheap that I never thought I'd be able to get for that certain price," Marroquin said.
"I asked a lot of people already. I said, 'do you want to join us' and they're like 'you're crazy' they want to stay inside and stay warm," Cheth added.
Can you blame them? It's a big price to pay, ironically, for a good deal, and it's not for everyone.
"Be prepared for the cold," Marroquin said. "Bring heaters, gloves, hand-warmers, maybe a tent if you're going to sleep over."
Best Buy will stay open until 10 p.m. on Black Friday. They join a long list of retailers that will also be open on Thanksgiving.