Cash Mob Campaign Hits Reno

By: Denise Wong Email
By: Denise Wong Email

Reno, NV - One look inside Recycled Records on Kietzke Lane and you know this is no chain store. That's something the owner is extremely proud of.

"We have just been plugging along as Reno's last remaining record store," says Paul Doege, who's owned the store since 1980. He says it's his local customers who have been keeping him in business.

"We all like a nice tourist coming in and dropping $250 on a bunch of stuff, but our bread and butter is a $3.50 Van Halen tape," says Doege.

But these days, when tapes and albums may not be as convenient as digital downloads, fewer people are walking in and "buying local" may not be top of mind. That's why small business advocates have organized Reno's first "cash mob" at Recycled Records.

"Cash mobs are just a way of local people coming together and helping a local business try to survive in a challenging economy," says Steve Funk, one of the organizers.

Through Facebook, organizers are trying to get people to pledge to show up on Tuesday, April 24, and flash their cash.

"On the day of the cash mob. spend between $10 and $20," says Funk. "Now what happens there is that $10 to $20 has a great effect on our local economy - because when you spend your local dollar in a local store, way more of it stays local and it helps keep our economy vibrant and alive."

Recycled Records customer Jason Chase didn't know what a cash mob was until this week. Now, he thinks the idea rocks.

"It is important to support local business because you see all too often local businesses that are actually really amazing ideas that go under just because they don't have the kind of support that's necessary," he says.

"By spending money locally - by keeping it in this area - you're helping your neighbors to prosper and your neighbors to keep jobs," says Doege. "We keep it local, yeah, we just try and keep it local."

Cash mobs have been going on in other cities like Philadelphia and Cleveland. Local organizers are hoping to get more people to join their Facebook page so they can get suggestions on where to hold the next cash mobs.
You can find their Facebook page here:

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